Searching for a Great Copywriter
If you wish to generate an income on the internet, you are going to need a site. If you want that site to help you bring in money, it should be very well written. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to compose the text for your web site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to compose the copy yourself. Of course, not all copywriters are effective. Some are crazily talented. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a cinch. Read on to find out how you can tell the difference.
Does the copywriter have his or her own site? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they say they can help you with the one you are wanting to put up? Look at the copy on the copywriter's website. If there are lots of errors, this is a bad sign.
How well do you react to the copy on the copywriter's site? This is more involved than merely noticing grammar and spelling errors. Does the web site copy trigger an emotional response as you read it? Does it help you like the copywriter? Does it make you read this want to continue reading and find out more about the person? Does it make you want to jump to hire them right away? Does the copy make you feel like you must click away? Does the website copy cause you to feel mad? These are all extremely important responses and they require your attention.
Inquire into the copywriter's background a little. Search for reviews for the copywriter on independent sites and online forums. It is likely that the only reviews on the copywriter's web site are going to be good ones. Perform a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These pstings demand your extra attention. You need to also ask the writer to give you one or two references. Make sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is vital to actually browse through any samples given to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially vital if the copywriter is claiming to be an expert in a field. When the writing looks like it was copied from Wikipedia or is particularly vague, you better find another copywriter.
There are numerous different ways to see if a copywriter is worth hiring. It is important to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.