Finding Success With Press Releases - What You Need To Do
Tips and Tricks for Wildly Successful Press Releases
As a robust marketing strategy, press releases have historically been a favorite with many IM marketers. While formerly universally loved, a lot of IMers have become disillusioned with them. Naturally, they will all say that PR's are ineffective and can be ignored. Just bear in mind that this is nothing but the usual sour grapes uttered by marketers who are lazy or inept. If you want to create an awesome press release every time, use the following hints and tips.
When you write a press release, the very first paragraph will be an introduction to the topic and a summary of what the press release is all about. What you are promoting, and exactly who you are, should be the subject of the press release in the first paragraph. They should continue to read after reading this introduction. This is why you need to write your release well. More than likely, people will read that first paragraph, and then skip to the bottom. They usually will not read the entirety of the release itself. So when you write your first paragraph, it must be entertaining and full of information. It's not that hard - you can do it!
You should ask a question and then provide the answer later. A good release has a question and an answer to that question within it. Don't just say "why care about this?" but ask something more specific. What you need to do is read more present information and specifics on the promotion itself. Will it actually solve a problem? Let your question be "How do you handle?" and then insert the problem. Does it actually help anyone? The questions you ask should be similar to these. You need to make sure your reader is interested in what you have to say. This is the objective of writing the press release.
Instead of just using online sources, use other press release distribution options. Most people will upload their press release to online distributors, hoping that everything will work out. Ever consider targeting off-line sources? You might want to contact your local news outlets, and also newspapers and radio stations. Send it to businesses who might find your product or service useful. Send them a good old-fashioned fax. You could send it directly as well. Limiting yourself to a single distribution network or service is the quickest way to end your ability to find success. Variety is key here.
Embrace this now!
You want to stack the press release cards in your favor, so this is why you need to know these tips. Don't listen to anybody who tries to tell you that a press release is just a waste of your time. Be different and actually make yourself successful with how you use releases. All you have to do is be smart about what you are doing and not like the 98% of IM marketers who are totally lame.